In the relentless pursuit of a younger market, there are many mediums for marketers to choose from. Some are traditional mediums, such as television commercials and print. Yet for the more current savvier marketers, there are other mediums, such as, movies and even product placement in video games. However, even with all of these mediums […]

One of the hottest words, or should I say series of words, in computer science today is “the semantic Web.”
What is the Semantic Web?
Semantics is a finite meaning, or units that can be composed to generate more targeted meaning for a larger discourse.
The Web as a universal medium for data, can host content, which can […]

I’m sure you’ve heard it said before-keep your web copy simple.
But what about menu links you might not think about? Ever wondered how they affect visitor interaction on your web site?
While keeping your web copy simple should be a no-brainer, many web designers and even marketers forget to think about proper English in menu links. […]

Keywords are phrases that describe the essence of a topic in a given website. Keywords are used by website owners, to draw traffic to that particular website through search engines, by demonstrating to have content relevant for that search term. Keywords, are undoubtedly highly effective internet marketing tools, and are aimed at website visitors, who […]

Content is one of the key components of any Search Engine Optimization (SEO) campaign. The weight is has with influencing search engines rankings (SERPS), should not be taken lightly.  Strategically written content, dense with keywords, tells the engine’s that there is relevant information on your site related to your keyword selection. Keywords and optimized content […]

Stretch out acronym RSS and like the windbag of an accordion it unfolds into Really Simple Syndication or Rich Site Summary. RSS may not be the centripetal force of the Internet Marketing rage but you very well can’t do without it.
With 7.3 billion pages added to World Wide Web everyday. It will do you world […]

Internet Marketing and Internet PR are tools which assist organizations to develop relationships directly with consumers. Internet marketing campaigns offer organizations the ability to deliver targeted messages, to targeted audiences, at a fraction of big-budget advertising costs.
Successful internet marketers design campaigns that are interactive, generating a form of communication that is not about interrupting people […]

Ever wonder how important a website can be to a company? Since the internet gained widespread appeal in the mid 1990’s I have always found it interesting to see the how the corporate world treats its very own online persona. Usually if the ability to make money is in place you begin to notice corporations […]

After my first introduction to recommendation engines, I could not help but wonder, how can recommendation engines work for online marketing? 
We have all experienced the old-fashioned up sell.  Whether its gravy on your fries, extra cheese on your sandwich, or the extra large popcorn at the movie’s, none of these up sells would be possible, […]

The internet has come to play an integral role in a successful company’s marketing mix. With the high cost of ad placements, in the past only established companies could afford big budget ad campaigns, which would further torpedo their product, or service into the public eye. Because of this, smaller start-up companies were left struggling […]