The internet has come to play an integral role in a successful company’s marketing mix. With the high cost of ad placements, in the past only established companies could afford big budget ad campaigns, which would further torpedo their product, or service into the public eye. Because of this, smaller start-up companies were left struggling […]

No one can argue that online media is evolving, and that on the web, the lines between marketing and PR programs have become blurred. Until advancements in online marketing, companies have never been able to reach a potential audience in the millions without buying into expensive advertising campaigns.

Industry leaders agree that advertising to people in a […]

With online ad spending hitting record highs in North America, companies are beginning to take advantage of the interactive potential of the internet to strengthen brand ties.

The Interactive Advertising Bureau of Canada (IAB Canada) reports that online ad spending hit 1.01 billion in 2006, and is predicted to increase to 1.33 billion by the end […]

Internet Marketing today is about much more then just Search Engine Optimization and Pay Per Click marketing.

What about establishing a drip marketing and/or viral marketing campaign for your new and returning visitors? An effective newsletter campaign ensures not only that you get new visitors but that you can keep sending those visitors information when you […]

In watching the 2007 version of the Super Bowl between the Indianapolis Colts and the Chicago Bears for the first time I was actually interested more in the advertising! This doesn’t mean that I’m not interested in NFL football because I’m likely one of the world’s biggest fans! I am, however, very involved […]

At a recent search engine marketing seminar I was asked a pointed question by a member of the audience; “As a corporation should my company consider creating a blog?”

Before I answer this question, let me first define what a ‘blog’ is! A ‘blog’ or ‘weblog’ (its traditional name) is a forum of communication that […]

Internet Marketing has quickly become the one of the fastest growing mediums for creating new business, increasing public awareness and growing your company.