When I work during the day I usually make notes.  So I thought today I would share some of my pay per click notes with you!
 
A Few Tips in PPC (Google)

Naming campaigns- GEO-specific-Purpose driven
Naming Ad groups- Primary key phrase?

PPC Order to Conduct Research

Keyword Research
Ad Copy
Landing page content

How to Choose Negative Keywords
Use the Keyword tool in […]

Dad Explains Pay Per Click Advertising?
Kids are great, I love em! I am blessed with 2 beautiful, intelligent daughters. In my business world I am up for any challenge. Ask me anything you want about internet marketing and I can talk with you. It is a passion and a product of over 20 years of […]

How to Juice up Landing Page Conversion Rate
In marketing and email marketing there must always be a way of measuring conversion. With affiliate marketing and pay per click campaigns the page the visitor lands on must have a clickable item with a clear call to action. This page is a page where […]

As a big fan of internal statistical studies done in Internet Marketing I always enjoy when our team at TechWyse uncover findings that are not regularly reported amongst the big search engines like Google, Yahoo! and MSN. The purpose of this short article is to tell you about a recent study we recently conducted […]

How to Word It Well
Be aware of your target audience, understanding who they are will help you to form ideas about how your PPC ad should be worded. After all, you would not like to pay for web visitors who would ultimately not buy and utilize your services. Be specific in your ad – if […]

When asking the question, why are landing pages so important to your pay per click campaign, consider this statistic –
“Web visitors spend just 8-seconds scanning your website landing page before they decide to leave.” – Anne Holland, Publisher of MarketingSherpa.com 
Combine the above concept with Google’s new landing page relevance policy and it is clear why […]

Become one of Canada’s first Google Certified Adwords Company’s is not something to be taken lightly. As a contributor towards achieving this lofty goal, I am proud to announce that TechWyse Internet Marketing has become a Google Certified Company.

Well everyone, it looks like it finally happened. After years of bickering and complaining (including many redial phone calls from TechWyse Managing Partner Daryl Kennedy – me!) in Google’s ear, I think that our Toronto based SEM company helped to affect change for the better for those Internet Marketing and Pay Per Click companies that […]

What’s New in the Pay Per Click Game
It seems like one can’t blink without missing a new product, feature or service that Google, Yahoo or MSN has introduced. Hopefully this article can shed some light on some helpful (and some not so helpful) items that have been added to the PPC game.
Google Analytics - Helping […]