Setting Key Performance Indicators for CPC or PPC Traffic
As a Google Analyst one of the important and challenging concepts to manage is establishing the most applicable web metrics to every tracking campaign managed. The reason for this blog post is to provide some clarity and guidelines in setting up Google Analytics key performance indicators for […]

Focus in on the KPIs that are in Google Analytics to get more actionable findings!
Here are two popular methods of revenue generation that have important performance indicators:
Lead Generation

Conversion rates (found in Google Analytics)
Conversions (found in Google Analytics)

ECommerce

ROI (found in Google Analytics and Adwords)
Revenue (found in Google Analytics)

Tags: google, conversions, formula, ppc, goal, conversion rate, goal […]

Using Google Analytics and Adwords to Get The Big Picture
 
As a website analyst I prepare web site analytics reports every month for my clients. One of the biggest advantages of using Google Analytics over any of the other web site analytics program is the relationship that Analytics and Adwords have. With that in mind there […]

Initiation into the Intent of Web Analytics
The first thing that comes to one’s mind after creating a website is the number of visitors that it can generate. More important is the fact that these visitors become customers or lead subscribers. The goal should be in understanding the behavior of website customers. Our viewpoint should […]

Filters and Profiles in Google Analytics
After finishing an awesome Google Analytics course I feel refreshed, energized and have a whole new outlook on the way a website owner deals with visitors. Unfortunately not many webmasters are taking advantage of the tools offered to get well acquainted with your visitors. For the elite few that are […]

How Important is Setting Goal Value in Google Analytics?
Are you a sport fan? Do you play sports of any kind? Can you imagine if there were no nets in hockey or soccer. How about playing a game of basketball with no nets or baseball with no home run distance? I hope you are beginning to […]

One of the most important crystal balls for small businesses online is web analytics. The reason that I personally rank this as the one of the most important tools is you can leverage it to look into the minds of your visitors. You can see what they are thinking and take action based on the […]

E-commerce or business on the web is not to be considered a silo, but part of the larger eco-system of offline and online efforts to promote brand awareness, improve customer service and drive sales.
Armed with a succession of tools that flaunt sophistication to report on every conceivable action of visitors on websites, their likes and […]

Google this month announced the roll-out of new analytics features, and also a further tweaked, more complete and leaner Google Analytics Tracking Code.
And in my opinion, the timing could not have been better!
The Google Analytics tool, though quite advanced (and free to boot!), is suited to measure the performance of websites with page paradigm in […]

I don’t give a damn for a man that can only spell a word one way.  ~Mark Twain
Have you heard lately the buzz of a new breed of professional called Web Analyst? I wish you did. It will deceptively sound like a normal conversation. You think you understood it all each word of the conversation but your brain […]