Google this month announced the roll-out of new analytics features, and also a further tweaked, more complete and leaner Google Analytics Tracking Code.
And in my opinion, the timing could not have been better!
The Google Analytics tool, though quite advanced (and free to boot!), is suited to measure the performance of websites with page paradigm in […]

I don’t give a damn for a man that can only spell a word one way. ~Mark Twain
Have you heard lately the buzz of a new breed of professional called Web Analyst? I wish you did. It will deceptively sound like a normal conversation. You think you understood it all each word of the […]

The world of web analytics is opening us all up to some wonderful information in internet marketing that no other medium has ever been able to offer us. Wouldn’t companies from back in the 1980’s loved to be able to understand their market to the point that they could see things such as gender, […]

Now that the sneak previews have confirmed the existence of Microsoft Gatineau, let’s fetch some popcorn get comfy in our ringside seats as Microsoft and Google slug it out for nice big slice of search engine marketing pie. Gatineau Beta 1 will launch sometime this year. But if all the pizzazz rings true Gatineau’ will […]

I’ve just completed doing some research on Microsoft’s ’soon to be launched’ website analytics software, which is being called "Gatineau" during its beta testing.
In 2006 Microsoft purchased ‘DeepMetrix Corporation’ and has been working very diligently to improve and customize the software package so that they do not experience the same issues that Google had when […]

Understanding your web visitors has always been a difficult task for most analysts. It is very important to have a basic understanding for some of the fundamentals, and more important to utilize them to help increase the productivity of your web site.
Use Effective Landing Page Strategy for Pay Per Click Campaigns
One of the most important […]

For those of you that do not know, Google Analytics is now live and ready for anyone that has a website. Even more exciting is the fact that Google has recently announced that they are launching a slightly new interface that will be even more intuitive. (please see the bottom of the article to take […]