FOR IMMEDIATE RELEASE

TechWyse Attending Parker Chiropractic Seminar at Las Vegas: February 7-9, 2008 (TechWyse’s expertise in the Internet marketing industry is increasingly being made use of by companies to achieve greater online visibility and business volume) Toronto, January 11, 2008 TechWyse IT Solutions, Toronto, has been invited to speak on the internet marketing industry at the prestigious Parker Chiropractic Seminar, scheduled to be held at Las Vegas Hilton from February 7 to 9, 2008. This invitation for an Internet marketing talk, is aimed at providing the proper guidelines to health care professionals in achieving internet marketing success. The invitation comes in the backdrop of the remarkable feed back from TechWyse’s latest website development and successful marketing release of www.alliancehealthcare.ca.

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Designing a Website

Websites should be interactive and communicative. A web site design should be designed and crafted so that all categories of users - both surfers who are adept at searching websites, and those who are not Internet savvy can conveniently access them.

Design simple sites, which are easy to use and navigate. One of the most important factors in website design is making your website searchable for people and search engines. It is best to to make sure that your URL is search engine friendly before designing a website, so that no one will miss your URL in result pages (SERPS). Some visitors type your URL into search engines.

Try to make every search engine recognize your URL. When surfers type in keywords of your website, only those pages that have relevant description called the title tag are displayed, usually. There are also other "On and Off page" factors that will affect your ability to rank. Choose appropriate title tags; since these help search engines give proper depiction of your field. These relevant keywords that you are aiming at should be there in your title tag. Then visitors can reach your website easily with keywords that truly describe your site.

Your web pages should ideally work on any browser, preferably on current and earlier versions of both Netscape Navigator and Internet Explore and on both Windows and Macintosh Platforms. Design your web pages so that it does not require Java, Javascript, Flash, etc. that may not have been installed in all systems. If you are going to include any or all of these check your analytics data so you can see what your visitors are currently equipt with. Here are a few important analytical areas to look at when designing a website. All of these images are from the Google analytics interface.

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Become an Internet Marketing Winner with a Matrix Mindset

A Quote From The Matrix (Movie)

Neo: What is the Matrix?
Trinity: The answer is out there, Neo, and it’s looking for you, and it will find you if you want it to.

There is a fundamental shift today going on in the way organizations communicate with their customers, a shift towards interactive dialogue. Traditional vehicles such as television, print and poster ads now push customers to a website where they can be fully engaged online.

If we reminisce into the past to “Nostradamus matrix common mind” we all wonder how this philosopher seemed to be able to figure out future events. Is there a way or a certain logic that allows for this type of insight into the future?

To target your message online, marketers must understand your customers and their motives in a detailed way. Online customers are in control and they can easily click out of your web site at any time. Keeping them engaged becomes a central goal and requires us to have a Matrix Mind set. The answer is really out there! Will you let it find you?

With new media growing at 30 % annually, building engaging web sites becomes a top priority.

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Common Website Mistakes While Designing

Go ahead and build a navigable site, but do not increase the file size in doing so. The most popular and important pages should be fast and easy for the visitor to access. Having direct links to all your sub-pages from the main or Home page reduces the amount of clicking required to access pages. Ensure that every page has links back to your Home page. Visitors may be irritated if unwanted animations are placed on the page. Ensure you’re your pages are clutter-free. These are primary examples of website mistakes made by the majority of webmasters at one time or another.

Physically challenged visitors should also be able to utilize your web site. Visually challenged visitors should be provided with speech synthesizers and font sizes and colors as well as making sure that all images are alt (alternate text) tagged. Speech synthesizers can’t read images - they read only text. Only if the ALT tag code is included can they read text displayed as images.

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How to Avoid Website Spam

We need to follow certain rules and guidelines to SEO, Black hat and white hat aside. With On-page, the SEO work is done by optimizing the keywords on the site. With off-page generating back links is also another major aspect in SEO tasks.

Experts say that too much focus of any one element can also be harmful. Many top-dog seoers are rethinking strategy that suggests "less is more". For example if you use too many keywords in your content you’ll almost certainly get caught in the LSI algorithm. This amazing Google technology focuses on keeping the Google index clear of spam and duplication. Although its true functions are kept secret by Google many experts in LSI explain its nature and primary goals in more detail. With keyword stuffing the pattern becomes cyclic and very easy to spot by Google. One of the best ways to get to the top search engines like Google, Yahoo and MSN is to write unique and expert content while maintaining and over-all keyword density of 2.9 %. If you exceed this threshold search engines (especially Google) will notice your website and effectively consider that you are spamming. There are many other factors that may trip a spam filter as well.

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Internet Marketing 101

I. Introduction

Millions of people all over the world have access to information at their finger tips through the World Wide Web. This has paved the way for low costs in disseminating information to all those who need it. This in turn has elicited information quickly, and brought about instant response from buyers and sellers. Thus Internet Marketing is creating awareness of products and services online over the internet. This is a co-ordination of creative and technical aspects on the internet. An organization develops and promotes itself using online means of storing and disseminating data. It is not just a question of building or promoting websites. These websites in the background are growing and advancing online organizations with achievable goals.

The various ways of creating awareness techniques implemented for online advertising products and services through websites are as follows:

• Search Engine Promotion
• Display Advertisement
• E-mail Advertising
• Affiliate marketing
• Internet advertising
• Blog Promotions

The one great advantage of online advertising is consumers attain large amounts of information through the Internet. They can research products through the Internet on a global basis, and if satisfied can purchase or sell the required products at any time suitable for them. Unlike offline promoting, the consumer does not have to go to a particular shop personally and waste valuable time, purchasing the product and take it along with them. Home delivery is a great advantage in Internet Marketing too. To site an example, people on the lookout to buy or lease property need not go physically and search all over the city, town or countryside. All information can be found on the Internet on websites such as RealEstate.com. They can sift through them at their convenience, bring down their search criteria and go to the selected sites, which they have decided on.

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It has been an interesting start of the year to say the least!

We have already had a Google Update and it seems like the organic world is getting more and more theme based! What does this mean? It simply means that Google is becoming more and more interested in discovering the "theme" of your website and will do this by indexing the synonyms to all of your content to help them ensure they are giving the best results possible.

What else?

It seems like Facebook is yielding fantastic conversions in Google’s traditional Pay Per Click style. This is the first real manageable and instantly effective alternative I have seen outside of the traditional pay per click methods found within Google Adwords, Yahoo! Search and MSN AdCenter. Congrats to Facebook for launching a simple interface that will surely become more and more intuitive.

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Banks are now offering online banking services through which one can pay online for various purchases or services offered. Nearly 40% of the consumers chose to do online banking than the traditional one.

E-Auctioning is an upcoming trend being followed. Rare items found in the flea markets are now found online, ready to be sold. This has given the sellers a wider market where the prospective buyers can have a look at the product before they actually buy and also compare prices if they like to.

Another upcoming trend is the online advertising. More and more sellers are advertising online to get a better hold on the prospective buyers. This has also boosted the popularity of the websites (where such products are sold).

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One of the most important crystal balls for small businesses online is web analytics. The reason that I personally rank this as the one of the most important tools is you can leverage it to look into the minds of your visitors. You can see what they are thinking and take action based on the cold hard facts that you gather by analyzing your data. Do you still wonder why web site analytics is so important to your success? Let me explain about the next generation of business-to-business analytics program that will change the way you do business online.You will learn that visitors come through main resources such as search engines by using keywords referring to websites then they will click the direct link to your site. Once they enter your site you will learn all you want to know about tracking your visitor using web analytics.

Options for improving traffic to your web-site:

1) Open an account with Google AdWords and pay for your visitors
2) Learn about your visitors that land on your site naturally and ultimately formulate a method of higher conversion.
3) Combine both of the above.

Analytic methodologies will help you track the important metrics to learn more about visitors value time spent on your website.

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Just getting found on search engines is often why clients come calling us. I have had several meetings this month with prospective clients that (after our discussions) have gained a very clear understanding of internet marketing and the full impact it can have on a company. Businesses mostly call us to gain better rankings or increase spending limits on the pay per click or email marketing campaign. The real secret to improving your return on investment, however, is improving the conversion rates of your website. By employing a simple 3 step strategy (along with some incredible online intelligence) it is more than easy to improve your online sales generation and/or leads simply by having a well constructed internet marketing plan in place.

Our own strategy works like this:

1) Planning & Analysis – This is almost always the most overlooked portion of an internet marketing plan. Why build a website if you don’t have an indication on who your real visitors are in the first place? Using Google Analytics, it does not have to be a guessing game. Every idea, and every decision can be substantiated by numerical evidence. An effective website conversion audit can ensure the success of your website plan before it even gets constructed. This of it like building your dream home. Before getting it built you first need to have a dream and then a capable architect to put that dream to plan.

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