Friday Afternoon PPC Quickies

Posted by Robert in Pay Per Click on June 27th, 2008

Google Conversion When I work during the day I usually make notes. So I thought today I would share some of my pay per click notes with you!

A Few Tips in PPC (Google)

Naming campaigns- GEO-specific-Purpose driven
Naming Ad groups- Primary key phrase?

PPC Order to Conduct Research

Keyword Research
Ad Copy
Landing page content

How to Choose Negative Keywords

Use the Keyword tool in each Ad group. Choose Negative from the pull down.

Introduce Relationship into Conversion

Thank-you pages- ad custom message to the user with php echo from form variables e.g.:
Use PHP call to echo variables- Hello John
Newsletter Subscribe
Client Questionnaire

These are ways to improve relationship marketing and build the golden permission based email list.

Other Very Helpful Websites to Learn About the Finer Points of Conversion

Conversion Optimizer- Google beta http://www.google.com/adwords/conversionoptimizer/
The King of Usability- Jacob Nielsen’s Website http://www.useit.com/

Tips for Increasing Conversion

Build content around top phrases (CTR and Conversion). Find em and build around theme phrases. High CTR indicates interest, why not expand on it?

Keyword Matches such as Broad, Exact, Negative and Phrase

http://adwords.google.com/support/bin/answer.py?hl=en&answer=6100

Sorry for the short post today, I am trying to get away this weekend. Have a good one :-)!

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9 Responses to “Friday Afternoon PPC Quickies”

Hello Robert, a very handy info tool regarding PPC and conversions points. Very nicely improvised tips!!! Thanks!! Keep them comin!

Hayden June 29th, 2008 at 10:16 pm

Thanks Hayden, I am actually taking a course on power writing. I think bullet form writing with powerful sentences in between is easier on the eyes.

Robert July 2nd, 2008 at 8:36 pm

Short and crispyyyyyyy!!!!!!!!!!!!!!!thanks for sharp tips. yes it is easier on the eyes. I think every tiny aspect of a site should be based on age old marketing principle- AIDA implies Attention,Interest, Desire and finally Action. Conversions will then happen.

dylan July 4th, 2008 at 5:22 am

Gives an insight into how to improvise the ad campaigns and keyword research towards bettering the website. Precise and neatly compiled Rob, great work.

Kathy July 15th, 2008 at 6:25 am

Easy-peasy PPC quickies, your quick notes are extremely punching. Robert, i really like this one. it is a tersely cogent conversion stuff. keep coming!!

steve robertson July 15th, 2008 at 10:13 pm

Who doesn’t love a quickie.. especially on a Friday afternoon

Some great tips, there Rob.
How many times do we see people waste their hard - earned cash, doing it themselves, simply because they do not fully understand how ppc really works

C-Note July 17th, 2008 at 5:08 pm

Most of the clients we serve have all started out themselves. Some want a management firm to increase ROI and reduce time consumption while others get caught up in algorithmic puzzles.

PPC requires constant education and a good sense for each clients business objectives me thinks