With the traffic on the internet today there are choices for website owners and administrators to make the most out of website traffic. You can spend countless hours doing your own SEO or you can learn about the people that visit your site and create a better way of helping them through the process of finding exactly what they are looking for. This section of the TechWyse “risetothetop” blog is aimed at helping you achieve a level of intimacy with your visitors.

You can settle for typical website conversion rates like most of your competitors or you can jump into the fast lane and lead the pack. How much appreciation do you think your website visitors will have knowing that you have taken the time to learn and understand exactly what they need? When you tailor make a conversion website based on intelligence that is only available through researching visits from people to your site you will quickly learn the value. It is all a part of getting up close and personal with people.

Converting and improving the conversion of your web site visitors will be a very productive exercise that will prove its worthiness to you immediately. Website conversion is a measurement of the amount of potential visitors that take you up on the product or service you are offering on your web-site. One of the keys to increasing your site’s conversion is making it accessible.

By keeping a close eye on your website statistics you will be able to ‘fine tune’ product sales and marketing that appear on your pages. For example most website are set up to accommodate a visitor in Internet Explorer. But this may not always be the a wise way to plan your design. You must look into a crystal ball (website analytics) and see what browser your visitors are using. Most of the time you will find that Internet Explorer is the most popular amongst visitors. However it is important to note that Firefox is growing rapidly in the webmaster community. Firefox is much quicker than IE (Internet Explorer) and offers many more plug-ins that are targeted for webmasters. In my case 60% of visitors to our website use other browsers and 40% use IE.

What about calls to action? So many websites I see talk a lot about everything else but what they actually want a visitor to do…too much schmoozing. Get to the point, don’t be afraid to ask for the order. Be Clear, honest and concise with your message delivery by stating your Unique Selling Point (USP). Items like outstanding customer service or rock bottom prices will help you overcome site conversion decline.

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